Our story

EasyWear started in a garage – quite literally. The founder, Jonathan, personally experienced what it felt like to not quite fit into his clothes. When his stomach became a bit larger than he wanted, it wasn’t just a physical challenge, but a mental one as well. Clothes that tightened in the wrong places, and a reflection that didn’t always give confidence, became the beginning of a journey that would change both his own and others’ relationship with their bodies and their clothes.

Instead of accepting this as something he simply had to live with, Jonathan decided to do something about it. He began experimenting in his garage – with ideas, prototypes, and fabrics – to create a product that could give men the same advantage shapewear has long given women: a feeling of control, comfort, and confidence in everyday life.

From this simple beginning, EasyWear emerged. Our goal is not just to sell clothing, but to give men a tool to feel better in their own bodies – right here and now. At the same time, we want to inspire more than just an outward boost. When you look in the mirror and like what you see, it becomes easier to take steps toward a healthier and more active lifestyle. Our vision is therefore twofold: to give you immediate confidence through our products, and to motivate you to discover your full potential.

We believe that security and confidence are the foundation for change. When you feel good in your clothes, you also dare to take up more space, pursue your goals, and invest in yourself. EasyWear isn’t just about shape – it’s about building a sense of strength that you can carry with you into all areas of life.

Today, we’ve come a long way from the garage where it all started, but the heart behind EasyWear remains the same: to help men stand taller, feel stronger, and meet the world with a new level of confidence. We’re proud to be part of the journey for thousands of men – a journey that begins with a simple thought: You deserve to feel comfortable in your own body, no matter where you are on the path.